Despite the heavy spending in patient recruitment, many sites often have trouble while finding the right patients for clinical trials. When the enrolment goals for a particular trial aren’t met, it can lead to delays in the trial and cost a lot of extra money as well. Avoiding the following 5 mistakes can ensure effective results for recruitment efforts:
1. Having a Highly Complex Protocol
You may have beautifully designed recruitment materials or perfect strategies for clinical trials services, but if the protocol for the study is too complex, it won’t apply for a majority of the population. With too many inclusions or exclusions, willing participants won’t be able to apply. Too much complexity can create confusion for patients and if they don’t understand the protocol, they won’t participate.
2. Being Unprepared
A research study needs a recruitment plan that must be ready on time and should fit the budget. All materials may not be ready on time with the creation, reviews, and approvals; so it is best to have generic templates that can be customized. Once a recruitment promotion is sent out, it is important to be proactive to attend the calls or queries that may come. It is also important to have an online presence as most people tend to go online to find relevant information.
3. Using Wrong Communication in the Recruitment Materials
Recruitment materials must communicate the intent of the study in an easy to understand manner. As per IRB regulations, one cannot encourage participation by implying a specific end result or using promissory messaging.
Demographic information should be used to decide how and where the message is communicated to get the best results.
The communication should convey to a potential participant everything they would want to know about the study.
4. Not Exploring New Ways of Recruitment
Though it is comforting to stick to the conventional recruitment strategies that have been successful before, not embracing technology can hinder recruitment. Using targeted advertising on social media, involving physicians, and trying new approaches to recruitment can be highly successful.
5. Not Tracking Results
One of the biggest mistakes in clinical trial services for patient recruitment is not tracking the results. Documenting how each volunteer learnt about the study can help in examining what was effective and planning future recruitment strategies.
SMOs offer excellent clinical trial services without making these common mistakes to ensure maximum patient recruitment for research purposes.